About me
DIGITAL MARKETING SPECIALIST
With over a decade of hands-on experience working with Canada’s biggest publisher I combine a strong technical understanding with creative problem solving to deliver marketing solutions that resonate and perform.
SKILLS
Digital Content Strategy, Data Analytics, Digital Marketing, Email Marketing, Social Marketing & more.
CLIENT SOLUTIONS
Oversee the digital advertising operations, including client reporting. Develop and coordinate digital strategy for successful client campaign execution.
EXTERNAL PARTNERSHIPS
Work with external and internal clients (B2B & B2C digital marketing campaigns) to optimize campaign performance.
Fun Facts
The History of Baseball
Documentary Junkie
Sports Photography
Keeping a Clean Garage
Resume
WORK HISTORY
2017 – 2026
Manager, Digital Services (Client Solutions)
SJC Media Brands: Canadian Business, Chatelaine (En/Fr), FASHION, Hello! Canada, Maclean’s, Today’s Parent & Toronto Life
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Manage and implement the SJM Media Group (Canadian Business, Chatelaine En/Fr, FASHION, Hello! Canada, Maclean’s, Today’s Parent, Toronto Life) and Strategic Content Labs entire suite of digital ad tools, including social media marketing, ad products and email newsletter solutions.
- Oversee the digital advertising operations, including client reporting.
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Develop and coordinate digital strategy for successful client campaign execution.
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Work with external and internal clients (B2B & B2C digital marketing campaigns) to optimize campaign performance (A/B Testing
and analytics)
2014 – 2017
Web Manager, SJC Media Group
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Measured, analyzed and extracted valuable metrics and applied them to client and editorial brands for short-term and long-term content marketing campaigns.
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Oversaw the daily operations and planning of the digital direction of brands through new technologies, social media and marketing campaigns to over 10 digital properties.
- Manage responsibilities for three web administrators and department budget
2012 – 2014
Web Administrator, SJC Media Group
- Work directly with project managers, online producers and editors.
- Assisted with e-blasts, contests, newsletters and client partnerships.
- Maintained the day-to-day functionality of four major websites, including the award-winning Toronto Life
2011 – 2012
Web Designer & Videographer, Apex Publishing (CKC)
- Responsible for the design and planning of DogsInCanada.com as well as continued maintenance and updates of site content including PetPlanner.ca (directory hub)
- Videographer duties required me to shoot and edit how-to, behind-the-scenes and feature videos for online consumption on tight deadlines. Additional videos shot and edited for online magazine.
2009 – 2011
New Media & Web Store Coordinator, Grassroots Environmental Products
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Created and designed first ever blog for Grassroots – GrassrootsBlog.ca.
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Launched first ever social media plan. Created and designed monthly flash banners on homepage (house ads) for web store.
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Developed product info/releases to media
- Organized photo shoots and took product photos for web store.
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Responsible for all social media/online content.
2008
Multimedia Content Producer
The Corporation of The County of Prince Edward County
- Worked as multimedia content producer (videographer, audio producer and photographer) for BuildANewLife.ca. Produced Economic Evolution of Prince Edward County online documentary.
- Generated online content for the website.
- Shot, edited and produced audio and video podcasts, slideshow features and stand-alone video features.
- Wrote articles that accompanied online features.
EDUCATION
2007-2008
E-Journalism, Post Graduate Certificate – Dean’s List
Loyalist College (Belleville)
The E-Journalism program covered a variety of topics including: web design and development, video/audio production and editing, flash animation, online journalism, photo editing, and writing.
2001-2003
Journalism-Print, Diploma
Niagara College (Welland)
While attending the Journalism-Print program at Niagara College, I received practical instruction and workshop courses in print journalism, photography and newspaper production. We also had the opportunity to write, edit and publish the campus newspaper the Niagara News. At the end of the two-year diploma program I was hired for a paid internship with the City of Welland.
TESTIMONIALS

Nadia Romain
MANAGER, PROJECT MANAGEMENT OFFICE – ST. JOSEPH COMMUNICATIONS (MEDIA GROUP)
I had the pleasure of working with Adam for five years in his role as Manager, Digital Services, and I can confidently say he is one of the most knowledgeable and dependable professionals I’ve worked with.
As a PM working on performance driven campaigns, I relied heavily (including the entire Sales team) on his expertise and guidance to support data-driven campaigns across a wide range of initiatives.
Adam consistently provided clear, insightful analytics and strategic recommendations that strengthened our social marketing plans. He was always ready and available to explain and clarify the results in final performance reports.
What sets Adam apart, however, is his commitment to going above and beyond. He consistently stepped in, offered support, and found creative solutions to ensure campaigns not only met but exceeded expectations.
Beyond his technical strengths, Adam is highly personable, a true team player, and a strong leader. He encourages a collaborative and positive environment where people feel supported, motivated, and empowered to do their best work.
I would highly recommend Adam to any organization seeking a digital leader who combines analytical expertise with strategic vision and a genuine commitment to team success.

Nella Di Santo
SENIOR PROJECT MANAGER, ST. JOSEPH COMMUNICATIONS (MEDIA GROUP)
Adam and I worked together at St. Joseph Communications for over four years. Working with a colleague like Adam has been such a joy and a privilege. He is knowledgeable, quick, and always there to lend a hand. As a project manager, I never had to worry about throwing the ball into his court, he was always there to catch it. A true one of a kind, exceptional Manager. We can all benefit to have an office full of Adams.

Barry Sereb
EMAIL MARKETING SPECIALIST – HAPTIQ
I had the privilege of working with Adam for 2 years. When I started my role, Adam took the time to train me, answer any questions and check up on me along the way. He played a huge role in ensuring I was welcomed at SJC and that I enjoyed my position.
I also started noticing others were asking him for advice. Everyone stopped by his desk to introduce themselves and seek his insight. His knowledge of analytics, automation, media trends and policy was constantly sought by other managers, coordinators, writers and VPs. He was always the first stop whenever a team had to determine the next steps for a particular challenge.
To sum it all up, Adam is one of those rare naturally-born leaders who shares his knowledge with others. Plus, he goes the extra mile to support and encourage everyone he works with.

Andrew Church
AD OPERATIONS SPECIALIST – SOBEYS
Adam exhibits great leadership in a management position while maintaining a high-level of responsibility in his day-to-day role. He is very knowledgable in the technical aspects of digital and web media, and is always quick to jump in to solve a problem, often times crossing over into different areas of expertise.
As a manager Adam is supportive, encouraging, and highly organized. It was a pleasure to learn from him and I always knew I could approach him with any question or concern that I had. I am grateful to have worked with Adam, as were all of my fellow team members.

David Topping
CHIEF CONTENT OFFICER – ZOOMER
Adam is incredible to work with, in no small part because he cares about whatever he’s working on—about doing it right, whoever it’s for and whoever’s watching. I’m one of countless people who rely on him to be able to do my own job well, and I can’t think of many others I’ve ever worked with who are as steady, reliable, and trustworthy as he is, or many others who I’ve been as grateful to have as coworkers and allies as I am grateful for him.

Dmitry Beniaminov
TECHNOLOGY CONSULTANT, DIGITAL MARKETING ADVISOR – PIXEL STUDIOZ
Adam was my very first official hire in a challenging new role, and has quickly become a model teammate. He’s incredibly detail-oriented, and follows up on any unclear or undefined detail. He approaches most projects with goal to automate, simplify, and front-load. He’s quite aware of realities of limited timelines and finite resources with projects/campaigns; and he’s analytical and methodical with brands/clients. He’s a natural leader in a team environment, and a diligent producer when working solo. He’s comfortable taking charge of a task, and is also direct when asking for help or flagging a critical issue. It’s always a pleasure to work with Adam, to hear his perspective on an unusual challenge, and to see a novel solution he finds to solve that challenge. Adam has quickly grown to manage other people and resources, and is a reliable, approachable leader all around.

Andrew Wallace
BOARD MEMBER – INVEST IN BRAVERY
ADVISOR – ROXOLANI TRUST
Adam was my right-hand man on torontolife.com. He always executed his responsibilities with the utmost diligence, professionalism and intelligence. I came to him for advice on all major decisions on the site, and his insight, feedback and consultation was invaluable. We ran a very lean, very efficient, very collaborative team; his ability to tackle any project to a very high standard made that possible. Without him, I believe our operating costs would have been significantly higher. I can’t say enough good things about his ethic, his ability and his character. Adam’s a great man, and I’ll miss seeing him everyday.

Alison Preiss
DIRECTOR, INTEGRATED MARKETING – PETVALU
Adam’s skill set is varied and impressive: He’s a one-stop-shop for a compelling online experience. Adam manages to combine sharp design with a fluid user experience, even when faced with lengthy or problematic editorial content. He is an innovative thinker, and a dedicated problem-solver.
Adam is also a talented video editor. He makes content edits flawlessly and has an eye for what makes compelling video clips.
It was a pleasure to work with Adam and I would do so again without hesitation.