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Adam Campbell

I am a project manager.

About me

DIGITAL MARKETING

With over a decade of hands-on experience working with Canada’s biggest publisher I combine a strong technical understanding with creative problem solving to deliver marketing solutions that resonate and perform.

SKILLS

Digital Content Strategy, Data Analytics, Digital Marketing, Social Marketing & more.

CLIENT SOLUTIONS

Oversee the digital advertising operations, including client reporting. Develop and coordinate digital strategy for successful client campaign execution.

EXTERNAL PARTNERSHIPS

Work with external and internal clients (B2B & B2C digital marketing campaigns) to optimize campaign performance.

Fun Facts

The History of Baseball

Documentaries

Sports Photography

Keeping a Clean Garage

Portfolio

BookCard

a vcard theme

Photographer

a photography theme

High Trend

lightbox audio

Curious Neighbour

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Pixelwars

Custom Url

Unique Design

a creative theme

Resume

WORK HISTORY

2017 – 2026

Manager, Digital Services (Client Solutions)

SJC Media Brands: Canadian Business, Chatelaine (En/Fr), FASHION, Hello! Canada, Maclean’s, Today’s Parent & Toronto Life
  • Manage and implement the SJM Media Group (Canadian Business, Chatelaine En/Fr, FASHION, Hello! Canada, Maclean’s, Today’s Parent, Toronto Life) and Strategic Content Labs entire suite of digital ad tools, including social media marketing, ad products and email newsletter solutions.
  • Oversee the digital advertising operations, including client reporting.
  • Develop and coordinate digital strategy for successful client campaign execution.
  • Work with external and internal clients (B2B & B2C digital marketing campaigns) to optimize campaign performance (A/B Testing
    and analytics)

2014 – 2017

Web Manager, SJC Media Group

  • Measured, analyzed and extracted valuable metrics and applied them to client and editorial brands for short-term and long-term content marketing campaigns.
  • Oversaw the daily operations and planning of the digital direction of brands through new technologies, social media and marketing campaigns to over 10 digital properties.
  • Manage responsibilities for three web administrators and department budget

2012 – 2014

Web Administrator, SJC Media Group

  • Work directly with project managers, online producers and editors.
  • Assisted with e-blasts, contests, newsletters and client partnerships.
  • Maintained the day-to-day functionality of four major websites, including the award-winning Toronto Life

2011 – 2012

Web Designer & Videographer, Apex Publishing (CKC)

  • Responsible for the design and planning of DogsInCanada.com as well as continued maintenance and updates of site content including PetPlanner.ca (directory hub)
  • Videographer duties required me to shoot and edit how-to, behind-the-scenes and feature videos for online consumption on tight deadlines. Additional videos shot and edited for online magazine.

2009 – 2011

New Media & Web Store Coordinator, Grassroots Environmental Products

  • Created and designed first ever blog for Grassroots – GrassrootsBlog.ca.
  • Launched first ever social media plan. Created and designed monthly flash banners on homepage (house ads) for web store.
  • Developed product info/releases to media
  • Organized photo shoots and took product photos for web store.
  • Responsible for all social media/online content.

2008

Multimedia Content Producer

The Corporation of The County of Prince Edward County
  • Worked as multimedia content producer (videographer, audio producer and photographer) for BuildANewLife.ca. Produced Economic Evolution of Prince Edward County online documentary.
  • Generated online content for the website.
  • Shot, edited and produced audio and video podcasts, slideshow features and stand-alone video features.
  • Wrote articles that accompanied online features.

EDUCATION

2007-2008

E-Journalism, Post Graduate – Dean’s List

Loyalist College

The E-Journalism program covered a variety of topics including: web design and development, video/audio production and editing, flash animation, online journalism, photo editing, and writing.

2001-2006

B.A. Arts, Political Science

University of Waterloo

While attending the University of Waterloo I was the Coordinator of Student Security Services. As Coordinator, I managed WalkSafe, RideSafe, Library Patrol, as well as the organization of special security detail for events on campus in conjunction with the University of Waterloo Police Department. I was also responsible for hiring, training, scheduling, and payroll for a staff of approximately 40 students each semester.

Download Resume

TESTIMONIALS

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Farrah McLaren

HEAD OF DIGITAL – MASTERCARD FOUNDATION

Drew is an exceptional web producer who is a true pleasure to work with. She provides a critical lens to every project, exploring creative solutions and process improvements which help teams exceed goals. Drew brings a high level of standards to every task and is a strong collaborator and leader always looking for ways to develop. She is a motivated team member who looks forward to a new challenge.

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Jordan Knoll

PRODUCT MANAGER, WEB CONTENT & MERCHANDISING – INSIGHT VACATIONS

Drew is a talented, creative and passionate developer and digital content producer. Drew’s technical knowledge and attention to detail make her a stand out team member, but her exceptional communication skills is where she truly shines. She asks questions to understand the “why?” because she knows that this knowledge will improve both her process and the finished product. Her curiosity and attention to detail is a benefit not only to her, but to her team since she’s fantastic at sharing her insights and perspectives with others. Drew is also a joy to work with. I had the pleasure to both manage and work alongside her and she’s an excellent teammate who cares deeply about her work and her colleagues. I highly recommend Drew; she’s an asset to any high-performing team.

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Charlotte Black

WEB CONTENT MANAGER – TTC TOUR BRANDS

Working alongside Drew at TTC was a great experience. Drew is a dedicated Web Content Editor who consistently impresses with her willingness to ‘go the extra mile.’ On our recent Destination Guide update, she didn’t just edit, she proactively critiqued the suggestions, which not only minimised roadblocks but also drove our project forward efficiently. Beyond that, Drew is known on our team for clarifying intricate content requirements and translating them into clear instructions, which made our cross-functional projects much smoother and more efficient.

I highly recommend Drew for their sharp editorial eye, proactive mindset, and ability to streamline project workflows through clear and concise communication.

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Justin Wentzel

WEB CONTENT PRODUCT MANAGER – TTC TOUR BRANDS

I managed Drew for about 2 years, and thoroughly enjoyed working with her. Her attention to detail and ability to see solutions made her a valuable asset to the team. Drew worked on many significant projects and always showed a willingness to work to the best of her ability, and then some. Drew continuously questioned the “norm”, and provided interesting new insights into some of the toughest challenges. Drew was a long term, loyal employee to TTC and she will be greatly missed. Thanks for everything Drew.

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Cassie Pope

SENIOR WEB CONTENT MANAGER – TTC TOUR BRANDS

Drew is a true team player and a passionate digital advocate. Solution oriented, technically and creatively skillful and organised to a tee, she’s been an asset to our web team. A warm and witty presence, Drew is a pleasure to work with and a strong addition to any team.

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Heena Patel

WEB CONTENT CAMPAIGN MANAGER – TTC TOUR BRANDS

I have worked alongside Drew for a couple of years now. She is dedicated, focused and will always offer a helping hand to everyone in the team. The wizard as we call her for all things related to our cms system with a good eye for design. Anyone would be lucky to have Drew as part of their team and I hope our paths connect again.

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Andy Sanders

DIRECTOR OF WEBSITES – INSIGHT VACATIONS

I had the pleasure of managing Drew during my three years at Insight Vacations. Drew is lovely to work with. She is helpful, friendly, outgoing and a genuinely wonderful human being. Drew combines this with diligence, a desire to learn, intelect, and a focus on quality that makes her a hugely valuable team member. I would love for our paths to cross again.

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Tom Rawding

WEB CONTENT MANAGER – TTC TOUR BRANDS

Drew is incredibly personable and detail-oriented and would be an asset to any business. She was great when I first joined the company, teaching me the nuances of a new CMS and how certain things affect key business processes/priorities.

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Dmitry Beniaminov

DIRECTOR, DIGITAL – ST. JOSEPH COMMUNICATIONS

Drew has been tremendously helpful to our small digital team when one of our web admins needed to take a sudden medical leave. Drew stepped in quickly, learned our internal workflows, took on multiple tasks, and kept producing solid design, and templates for many months. She’s a quick learner, agile team member, and always welcomes new, interesting work. It’s been a pleasure working with Drew.

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Tasia Rivero

EDITOR, CANADIAN FAMILY

Having worked with Drew at Canadian Family, I wouldn’t hesitate to recommend her work as a web admin.

Drew excelled at running the technical aspects of the site: coding HTML and CSS, building pages, newsletters and ads. Her design sense is also a huge strength – being able to send her design work for projects we were already collaborating on saved time I’d otherwise have spent assigning to a designer.

She’s an expert multitasker and a reliable team member, making her a welcome addition to any team.

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Kelly Caldwell

EDITOR IN CHIEF, DOGS IN CANADA MAGAZINE

During her time with Dogs in Canada, Drew made a significant and long-lasting impact. Her ideas led to the re-design of our website, yielding national recognition once it was launched. Although we hired Drew as a web designer, we quickly learned that she could pull double duty with excellent videography and video editing skills. It was a pleasure working with Drew. I would hire her again in a red hot minute, given the opportunity!

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Jonathan Wood

OWNER – MIXXMEDIA

Drew consistently brings her skills and creativity to every project she is engaged in. Her professional manner in dealing with clients along with her strong work ethic allows her to work in both team environments as well as autonomously. Drew also has a desire to increase her knowledge and skill-set by seeking out expertise from colleagues and external resources. Drew is a strong and valuable asset to any organization.

Read More Testimonials on LinkedIn

Contact me

Reach Me

EMAIL

campbellae [at] pm.me